Major U.S advertisers quit Google and Youtube over extreme content

Major U.S advertisers quit Google and Youtube over extreme content

Major U.S companies including AT&T, Jhonson & Jhonson and Verizon have pulled hundreds of millions of dollars from advertising on Google and Youtube even though the internet giant has vowed to keep ads away from extremist and offensive content.

A statement was released by AT&T that said: “We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate.Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”

Verizon has also removed its ads from Google, Sanette Chao handles branding and marketing communications for Verizon and she said: “Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation.”

Although Google has not commented on the advertiser’s decision it has released a statement that said: “As announced, we’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear. We’re also raising the bar for our ads policies to further safeguard our advertisers’ brands.”

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